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Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.- 4th ed.-

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Material type: Text

TextPublication details: UK : Pearson Education Limited, 2004.Description: xviii,614p.; 30cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.802 HOO (Browse shelf(Opens below))	Available	Inf1000821

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Previous	658.802 CRE Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers /	658.802 CRE Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers /	658.802 EGA Marketing Communications /	658.802 HOO Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.- 4th ed.-	658.802 MAS Marketing case studies : How to tackle them and how to answer them /	658.802 MOO Global marketing and advertising : understanding cultural paradoxes /	658.802 MSA Elements of marketing management: a practical approach/	Next

Includes bibliographical references and index.

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