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Revealing the corporation : perspectives on identity,image,reputation,corporate branding and corporate-level marketing / John M. T. Balmer and Stephen A. Greyser .-

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Material type: Text

TextPublication details: London : Routledge , 2003.Description: xviii,365p.; 26cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.045 BAL (Browse shelf(Opens below))	Available	Inf1000823

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Previous	658.0285 PER Building Accounting Systems Using Access 2010 /	658.044 JAR Strategic Networks : Creating the Borderless Organization /	658.044 PER Small firms and network Economies	658.045 BAL Revealing the corporation : perspectives on identity,image,reputation,corporate branding and corporate-level marketing /	658.046 OZM Strategic Management of Innovation Network/	658.048 DRU Managing the non-profit organization : practices and principles /	658.048 JAC Sarbanes-Oxley and nonprofit management : skills, techniques, methods /	Next

Includes bibliographical references and index.

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