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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

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Material type: Text

TextSeries: Advanced marketing seriesPublication details: Los Angeles : Sage, 2010.Description: viii, 202 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.812 BAR (Browse shelf(Opens below))	1	Available	1384

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Previous	658.81 KIN The Secrets of Selling : How to Win in any Sales Situation /	658.81 MAC Fast track success to sales /	658.8101 CHU Sales force management /	658.812 BAR Relationship marketing : a consumer experience approach /	658.812 CUS Customer service : extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA /	658.812 DAE Customer intergration : the quality function deployment ( QFD) leader's guide for decision making /	658.812 GOL Agile competitions and virtual Organizations: Strategies for enriching the Customer /	Next

Includes bibliographical references and index.

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