Relationship Marketing: Creating Stakeholder Value/ Martin Christopher Martin, Adrian Payne, David Ballantyne.
Material type:
TextPublication details: Oxford: Elsevier Butterworth-Heinemann, 2002.Description: xvi,242p.: ill.; 25cmISBN: - 0750648392
- 22 658.8 CHR
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The Open University of Tanzania-HQ | 658.8 CHR (Browse shelf(Opens below)) | 1 | Available | 67811 |
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| 658.8 CAS Cases in marketing management / | 658.8 CAS Cases in marketing / | 658.8 CAT Marketing : An international perspective / | 658.8 CHR Relationship Marketing: Creating Stakeholder Value/ | 658.8 CRA Marketing management / | 658.8 DAL Marketing management : text and cases / | 658.8 DUN Marketing greatest hits. Another masterclass in modern marketing ideas |
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