Persuasive advertising evidence-based principles Scott Armstrong.

By: Material type: TextTextPublication details: Basingstoke Palgrave Macmillan 2010Description: xii, 386 p ill. 24 cmISBN:
  • 781403913432
DDC classification:
  • 23 659.01 ARM
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Item type Current library Call number Status Barcode
Books Books The Open University of Tanzania-HQ 659.01 ARM (Browse shelf(Opens below)) Available Infmmmm

Includes bibliographical reference and index

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