Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Material type:
TextSeries: Wiley/Hamilton series in marketingPublication details: Santa Barbara [Calif.] : Wiley, 1976.Description: ix, 643 p. : ill. ; 26 cmISBN: - 0471191302
- 658.8 DAL
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The Open University of Tanzania-HQ | 658.8 DAL (Browse shelf(Opens below)) | 1 | Available | 1730 |
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| 658.8 CAT Marketing : An international perspective / | 658.8 CHR Relationship Marketing: Creating Stakeholder Value/ | 658.8 CRA Marketing management / | 658.8 DAL Marketing management : text and cases / | 658.8 DUN Marketing greatest hits. Another masterclass in modern marketing ideas | 658.8 EVA Marketing | 658.8 EVA Marketing |
"A Wiley/Hamilton publication"
Includes bibliographical references and indexes.
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