Statistics for marketing and consumer research / Mario Mazzocchi.

By: Material type: TextTextPublication details: Los Angeles : Sage, 2008.Description: xviii, 412 p. : ill. ; 25 cmISBN:
  • 9781412911214 (hbk)
  • 9781412911221 (pbk)
Subject(s): Online resources:
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Includes bibliographical references (p. [387]-398) and index.

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