Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai.

By: Material type: TextTextSeries: Qualitative market research ; 3.Publication details: [Thousand Oaks, Calif. : SAGE], c2010.Description: 1 online resourceISBN:
  • 9781849209465 (ebook) :
  • 1849209464 (ebook) :
Uniform titles:
  • SAGE research methods online.
  • SAGE research methods online.
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 658.83 DES 22
Online resources: Available additional physical forms:
  • Also issued in print format.
Summary: This publication outlines the history of interviewing within social science and market research, and the classic characteristics of qualitative market research interviews and group discussions.
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"SAGE research methods online."

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This publication outlines the history of interviewing within social science and market research, and the classic characteristics of qualitative market research interviews and group discussions.

Also issued in print format.

Mode of access: World Wide Web.

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