Essentials of marketing / Jim Blythe.

By: Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xx, 335 p. : col. ill. ; 27 cmISBN:
  • 9780273717362
Subject(s): DDC classification:
  • 658 BLY 22
Online resources:
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Includes bibliographical references and index.

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