Marketing communication [electronic resource] : principles and practice / Richard J. Varey.

By: Material type: TextTextPublication details: London ; New York : Routledge, 2002.Description: XXV, 389 P.: ill,; 22 cmISBN:
  • 041523039X
  • 0415230403 (pbk.)
Subject(s): DDC classification:
  • 658.802 VAR 22
LOC classification:
  • HF5415.123 .V37 2002
Other classification:
  • 85.40
Online resources: Business Source Complete
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includes bibliographical references

Includes bibliographical references (p. [360]-377) and index.

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