Marketing planning for services: Malcolm McDonald and Adrian Payne.
Material type:
TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003.Description: xiv, 401 p. : ill. ; 25 cmISBN: - 0750630221
- 658.802 MCM 22
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
DODOMA | Non-fiction | 658.802 MCM (Browse shelf(Opens below)) | 2 | Not For Loan | 5687 | |
|
Books
|
KILIMANJARO | Non-fiction | 658.802 MCM (Browse shelf(Opens below)) | 2 | Not For Loan | 6091 |
Browsing DODOMA shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.4092 JAC A very short, fairly interesting and reasonably cheap book about studying leadership / | 658.422 TUR Corporate governance : a practical guide for accountants / | 658.5 BRO Strategic operations management | 658.802 MCM Marketing planning for services: | 658.804 MCD Key account management: the definitive guide/ | 658.83 HOU Market information and research; text and cases | 658.83 LUC Assessing the marketing environment / |
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references (p. [387]-391) and index.
There are no comments on this title.
Log in to your account to post a comment.