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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

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TextSeries: CIM professionalPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p., [8] p. of plates : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	KILIMANJARO	Non-fiction	658.827 DEC (Browse shelf(Opens below))	1	Not For Loan	6121
Books	The Open University of Tanzania-HQ		658.827 DEC (Browse shelf(Opens below))	1	Available	Inf958684

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