Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Prentice Hall/Financial Times, 2007.Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 9780273706939 (pbk.) : No price
  • 0273706934 (pbk.) : No price
Subject(s):
DDC classification:
  • 22 658.802 PEL
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Previous ed.published under the title: Foundations of marketing communications. 2004.

Includes bibliographical references and indexes.

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