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Conversational capital : how to create stuff people love to talk about / by Bertrand Cesvet ; with Tony Babinski & Eric Alper.

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TextPublication details: Upper Saddle River, N.J. : FT Press, c2009.Description: xxii, 181 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.827 CES (Browse shelf(Opens below))	1	Available	7682
Books	The Open University of Tanzania-HQ	658.827 CES (Browse shelf(Opens below))	1	Available	Inf3958584

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Previous	658.822 SHE Managing Marketing :	658.822 SHE Managing Marketing :	658.827 BRU Design matters : How Great Design will Make People Love your Company /	658.827 CES Conversational capital : how to create stuff people love to talk about /	658.827 CES Conversational capital : how to create stuff people love to talk about /	658.827 CHE From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 DEC Creating powerful brands in consumer, service, and industrial markets /	Next

"A SID LEE project."

Includes bibliographical references and index.

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