Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009.Description: xiii, 353 p. : ill. ; 24 cmISBN:
  • 9780273722038 (pbk.)
  • 0273722034 (pbk.)
Uniform titles:
  • Marketing metrics.
Subject(s): DDC classification:
  • 658.8 FAR 22
LOC classification:
  • HF5415.2 .M35543 2009
Online resources:
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Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 658.8 FAR (Browse shelf(Opens below)) 1 Available Inf58383

Rev. ed. of: Marketing metrics. 2006.

Includes bibliographical references (p. 338-343) and index.

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