Consumer Behavior : Implications for Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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TextPublication details: Homewood, IL : Irwin, c1992.Edition: 5th edDescription: xv, 674 p. : ill. ; 27 cmISBN: - 0256094098
- 658.83240973 HAW 22
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The Open University of Tanzania-HQ | 658.83240973 HAW (Browse shelf(Opens below)) | 1 | Available | 6543 |
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| 658.83 PIE Market-led Strategic Change : Transforming the Process of Going to Market / | 658.83 PIE3455 Market-led Strategic Change : Transforming the Process of Going to Market / | 658.83 WEI Marketing research / Ronald M. Weiers.- | 658.83240973 HAW Consumer Behavior : Implications for Marketing Strategy / | 658.8342 BLA Consumer Behavior / | 658.8342 HOY Consumer Behaviour | 658.8342 HOY Consumer behavior / |
Includes Bibliographical References and Indexes.
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