Basic Marketing: A Global-Managerial Approach/ E. Jerome McCarthy, William D. Perreault.

By: Material type: TextTextPublication details: Boston: Homewood, 1960.Edition: 11th edDescription: xxii,759p.: ill.; 27cmISBN:
  • 025610509x
Subject(s): DDC classification:
  • 22 658.8 MCC
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Item type Current library Call number Copy number Status Barcode
Books Books The Open University of Tanzania-HQ 658.8 MCC (Browse shelf(Opens below)) 1 Available 99221

Includes Bibliographical Reference and Index.

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