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Marketing Research: Text and cases/ Harper W. Boyd, Raiph Westfall, Stanley F. Stasch.

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Material type: Text

TextPublication details: India: Laxman Chand Arya, 1990.Edition: 7th edDescription: xv,816p.: ill.; 26cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.83 BOY (Browse shelf(Opens below))	1	Available	88442

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Previous	658.827 KEL Strategic Brand Management : Building, Measuring, and Managing Brand Equity /	658.827 NEU The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview /	658.83 Essentials of marketing research /	658.83 BOY Marketing Research: Text and cases/	658.83 CON The Consumer Society /	658.83 DIL Marketing Research in a Marketing Environment /	658.83 DIL Marketing Research in a Marketing Environment /	Next

Includes Index.

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