Marketing Joel R. Evans, Barry Berman.
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TextPublication details: New York, N.Y. : Macmillan Pub. Co., c1990.Edition: 4th edDescription: xxix, 780, 79, 30 p. : col. ill. ; 26 cmISBN: - 0023344016
- 658.8 EVA 22
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Colored ill. on lining Papers.
Includes Bibliographical References.
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