Lazer, William. <br/><br/>
Marketing management;  a systems perspective. 
William Lazer 
 - New York:  Wiley,  1971. 
 - xiv, 720 p.  illus. (part col.)  24 cm. 
 - The Wiley marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471519855 
<br/><br/><label>LCCN: </label>74136717  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L329 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAZ