TY  - BOOK
AU  - Lazer,William
TI  - Marketing management: a systems perspective
T2  - The Wiley marketing series
SN  - 0471519855
AV  - HF5415 .L329
U1  - 658.8 LAZ 22
PY  - 1971///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references
ER  -