Mercer, David

Marketing strategy : the challenge of the external environment / David Mercer. - London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998. - viii, 325 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0761958754 0761958762 (pbk)

97062267

GB98-22828


Marketing.
Business planning.

HF5415 / .M452 1998

658.8 MER