Netemeyer, Richard G., 1956-

Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma. - Thousand Oaks, Calif. : Sage Publications, c2003. - xiv, 203 p. : ill. ; 24 cm.

Includes bibliographical references (p. 187-194) and index.

0761920269 (C) 0761920277 (P)

2002014928


Scaling (Social sciences)

/ .N48 2003

300.72