TY - BOOK AU - Netemeyer,Richard G. AU - Bearden,William O. AU - Sharma,Subhash TI - Scaling procedures: issues and applications SN - 0761920269 (C) U1 - 300.72 22 PY - 2003/// CY - Thousand Oaks, Calif. PB - Sage Publications KW - Scaling (Social sciences) N1 - Includes bibliographical references (p. 187-194) and index ER -