Data mining explained : a manager's guide to customer-centric business intelligence /
Rhonda Delmater and Monte Hancock.
- Boston : Digital Press, c2001.
- xix, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 363-365) and index.
1555582311 (pbk. : alk. paper)
00047511
Data mining. Business intelligence Customer Interaction