TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 007710708
AV  - HF5415 .J5 1995
U1  - 658.8 JOB 20
PY  - 2004///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Marketing buying behaviour
N1  - Includes bibliographical references and index
ER  -