Bovee, Courtland <br/><br/>
Contemporary advertising /   Courtland L. Bovee William F. Arens .-4th ed.- 

 - Boston:  Irwin,  1992. 
 - xxxi,718p.;  ill.,  30cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising <br/>Arens, William A.
<br/><br/><label>Dewey Class. No.: </label>659.1 BOV