TY  - BOOK
AU  - Bovee, Courtland
AU  - Arens, William F.
TI  - Contemporary advertising / : Courtland L. Bovee William F. Arens .-4th ed.-
SN  - 025609196X
U1  - 659.1 BOV 22
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - Advertising
KW  - Arens, William A
N1  - Includes index
ER  -