TY  - BOOK
AU  - Boyd, Harper W.
AU  - Walker, Orville C.
TI  - Marketing management: a strategic approach / 
SN  - 025605827X
U1  - 658.8 BOY 22
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Market - management
KW  - Walker, Orville C
N1  - Includes bibliographical references and index
ER  -