TY  - BOOK
AU  - Balmer, Jonh M. T. 
AU  - Balmer, John M. T. 
TI  - Revealing the corporation : : perspectives on identity,image,reputation,corporate branding and corporate-level marketing / 
SN  - 041528421X
U1  - 658.045 BAL 22
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Corporate - marketing
KW  - Greyser, Stephen A
N1  - Includes bibliographical references and index.
ER  -