Marketing :  concepts and strategies /  
Sally Dibb et.. al..- 4th european ed.-  
 - Boston :  Houghton Mifflin,  2001. 
 - xx,876p.;  ill.,  25cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395962447 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing<br/>Simkin, Lyndon<br/>Pride, William M.<br/>Ferrell, O. C.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR