TY  - BOOK
TI  - Marketing: concepts and strategies / 
SN  - 0395962447
U1  - 658.8 MAR 22
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Simkin, Lyndon
KW  - Pride, William M
KW  - Ferrell, O. C
N1  - Includes bibliographical references and index
ER  -