TY  - BOOK
AU  - De Chernatony, Leslie
AU  - De Chertnatony, Leslie 
TI  - Creating powerful brands in consumer, service and industrial  markets / : Leslie de Chernatony and Malcolm McDonald.- 
SN  - 9780750659802
U1  - 658.827 DEC 22
PY  - 2003///
CY  - Oxford: 
PB  - Elsevier
KW  - Brand - management
N1  - Includes bibliographical references and index.
ER  -