Gummesson, Evert <br/><br/>
Total relationship marketing / 
Evert Gummesson 
 - 3 ed. 
 - Amsterdam:  Elsevier,  2008. 
 - xiv, 376 p.:  ill.;  28 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 GUM