Egan, John. 1952-

Marketing Communications / John Egan. - Second edition. - ix, 420 pages ; 27 cm

Includes Bibliographical References and Index.

9781446259023 (hardback) 1446259021 (hardback) 9781446259030 (paperback) 144625903X (paperback)

2014936261

GBB4E2725 bnb

016938141 Uk


Communication in Marketing.
Marketing.
Advertising.
Advertising.
Communication in marketing.
Marketing.

HF5415.123 / .E4 2015

658.8/02 EGA