Parsons, Elizabeth, <br/><br/>
Contemporary issues in marketing and consumer behaviour / 
Elizabeth Parsons &Pauline Maclaran  
 - ix, 219 .:  24 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750687393 
<br/><br/><label>LCCN: </label>2017002758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.802 PAR