TY  - BOOK
AU  - Harris,Richard Jackson
TI  - Information Processing Research in Advertising
SN  - 0898592046
AV  - HF5822 .I52 1983
U1  - 659.1 INF 22
PY  - 1983///
CY  - Hillsdale, N.J.
PB  - L. Erlbaum Associates
KW  - Advertising
KW  - Psychological Aspects
KW  - Human Information Processing
KW  - Deceptive Advertising
N1  - Includes Bibliographies and Indexes
ER  -