Armstrong, Scott J. <br/><br/>
Persuasive advertising   evidence-based principles 
Scott Armstrong. 
 - Basingstoke   Palgrave Macmillan  2010 
 - xii, 386 p  ill.  24 cm 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>781403913432 
<br/><br/><label>Dewey Class. No.: </label>659.01 ARM