TY  - BOOK
AU  - Dunn,S.Watson
AU  - Dunn,S.Watson
TI  - Advertising: Its Role in Modern Marketing 
SN  - 0030307481
AV  - HF5823 .D78 1990
U1  - 659.1 DUN 22
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Advertising
N1  - Sixth ed. by S. Watson Dunn and Arnold M. Barban; Includes Bibliographies and Index
ER  -