TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
T2  - Wiley/Hamilton series in marketing
SN  - 0471191302
U1  - 658.8 DAL 
PY  - 1976///
CY  - Santa Barbara [Calif.]
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - "A Wiley/Hamilton publication"; Includes bibliographical references and indexes
ER  -