Massingham, Lester <br/><br/>
Marketing case studies :  How to tackle them and how to answer them / 
Lester Massingham  
 - Oxford:  Butterworth-Heinemann,  1995. 
 - vii, 214 p.:  ill.;  22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750620110 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.802 MAS