TY  - BOOK
AU  - Nicholson,Matthew
TI  - Sport and the media: managing the nexus 
SN  - 0750681098 
U1  - 796.0698 NIC 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Mass media and sports
KW  - Sports
KW  - Marketing
KW  - Economic aspects
N1  - Includes bibliographical references (p. 211-218) and index
UR  - http://www.loc.gov/catdir/toc/fy0706/2007295530.html
UR  - http://www.loc.gov/catdir/enhancements/fy0708/2007295530-d.html
ER  -