Matonya,Juma <br/><br/>
Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania:  Mediating Role of World of Mouth and Customer Satisfaction / 
Juma Matonya  
 - Dar es salaam:  The Open University of Tanzania,  2018 
 - xix,173p.:  ill.;  30cm 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>Subjects--Topical Terms: </label>--Brand Experience--Brand Loyalty--Mobile Money Services--Customer Satisfaction
<br/><br/><label>Dewey Class. No.: </label>EA THE 658.8279678 MAT