TY  - BOOK
AU  - 
TI  - Effect of Brand Experience on Board Loyalty in Mobile Money Services of Tanzania: Mediating Role of World of Mouth and Customer Satisfaction 
U1  - EA THE 658.8279678 MAT 22
PY  - 2018///
CY  - Dar es salaam
PB  - The Open University of Tanzania
KW  - Brand Experience
KW  - Brand Loyalty
KW  - Mobile Money Services
KW  - Customer Satisfaction
N1  - Includes Bibliographical References and Index
ER  -