TY  - BOOK
AU  - Weitz, Barton A.
AU  - Wensley, Robin, 1944-
TI  - Handbook of marketing
SN  - 9781412921206 (pbk.) : £29.99
U1  - 658.8 HAN 22
PY  - 2002/// (2006 printing)
CY  - London : 
PB  - SAGE, 
KW  - Marketing
KW  - Management and Business Studies
N1  -  Includes bibliographical references and index.
ER  -