TY  - BOOK
AU  - Desai,Philly
TI  - Methods beyond interviewing in qualitative market research
T2  - Qualitative market research
SN  - 9781849209465 (ebook) :
U1  - 658.83 DES 22
PY  - 2010///
CY  - [Thousand Oaks, Calif.
PB  - SAGE]
KW  - Interviewing in marketing research
KW  - Marketing research
N1  - "SAGE research methods online."; Title from home page (viewed Jan. 18, 2011); Access restricted to subscribing institutions; Also issued in print format
N2  - This publication outlines the history of interviewing within social science and market research, and the classic characteristics of qualitative market research interviews and group discussions
UR  - http://gateway.library.qut.edu.au/login?url=http://SRMO.sagepub.com/view/methods-beyond-interviewing-in-qualitative-market-research/SAGE.xml
ER  -