Chandler, Jon. <br/><br/>
Developing brands with qualitative market research  [electronic resource] / 
Jon Chandler & Mike Owen. 
 - [Thousand Oaks, Calif. :  SAGE],  c2010. 
 - 1 online resource. 
<br/><br/> "SAGE research methods online."  Title from home page (viewed Jan. 18, 2011). 
<br/><br/> Access restricted to subscribing institutions. 
<br/><br/> This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do. 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher). <br/>Available as searchable text in HTML format. 
<br/><br/><label>ISBN: </label>9781849208840 (ebook) :  No price 1849208840 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.827 CHA