TY  - BOOK
AU  - Chandler,Jon
AU  - Owen,Mike
TI  - Developing brands with qualitative market research
SN  - 9781849208840 (ebook) :
U1  - 658.827 CHA 22
PY  - 2010///
CY  - [Thousand Oaks, Calif.
PB  - SAGE]
KW  - Branding (Marketing)
KW  - Marketing research
N1  - "SAGE research methods online."; Title from home page (viewed Jan. 18, 2011); Access restricted to subscribing institutions; Also issued in print format
N2  - This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do
UR  - http://gateway.library.qut.edu.au/login?url=http://SRMO.sagepub.com/view/developing-brands-with-qualitative-market-research/SAGE.xml
ER  -