Ereaut Gill

Analysis and interpretation in qualitative market research: Title on slip case: Qualitative market research Gill Ereaut - London ; Thousand Oaks, Calif. : Sage Publications, 2002. - v,176p.: ill. ; 25 cm.

Includes bibliographical references and indexes.

9780761972723

2002101993


Marketing research.
Marketing research--Methodology.
Qualitative research.

658.83 ERE