Gannon, Martin J. <br/><br/>
Understanding global cultures :  metaphorical journeys through 29 nations, clusters of nations, continents, and diversity / 
Martin J. Gannon, Rajnandini Pillai. 
 - 4th ed. 
 - Los Angeles :  SAGE,  c2010. 
 - xx, 634 p. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 583-596) and index. 
<br/><br/> "In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mind-sets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>9781412957892 (pbk. : acidfree paper) 1412957893 (pbk. : acidfree paper) 
<br/><br/><label>Standard No.: </label>99934246158 
<br/><br/><label>LCCN: </label>2008049628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cross-cultural studies.<br/>Cross-cultural orientation.<br/>National characteristics.
<br/><br/><label>Dewey Class. No.: </label>306 GAN